This week the Align Volleyball Summit brought Dennis Yu and Dylan Haugen to Dallas, which is home for me. We rented a court for a dunk session, recorded podcasts, and spoke on stage about AI. And during the lunch break on day two, the two of them used an AI agent to build me an entire personal brand website. That is the site you are reading this on. Twenty four hours ago it did not exist.
If you have searched my name on Google, you probably know why we needed to build something. There is a hockey player out of Canada also named Cam Hazzard, and most of what surfaced for me before this trip was a short Instagram bio and one article from my college. For a dunker about to compete on TNT in Shaq’s DunkMan League this summer, that is not enough. Dennis pulled up my search results in the car on the way to Fogo de Chão and asked the obvious question. If a sponsor or a journalist is researching you tonight, what are they going to find.
24 Hours With Dennis and Dylan
Dylan and I have been talking on social media for a while. He is one of the best 5’11” dunkers in the world, hosts the Dunk Talk Podcast, and runs his own digital marketing agency. I have seen his dunks. He has seen mine. We just had not been in the same room until this weekend.
The first night we rented a court and ran a dunk session with the Texas Flight Crew. I threw down a 360 under both on a regulation hoop, a 360 inverter, and a 540 on a clean ten foot rim. Afterward Dennis took us to Fogo de Chão and we mapped out the rest of the trip. Later that night Dylan pulled me aside and we recorded a Dunk Talk Podcast mini episode, and Dennis sat me down for a longer one on one about joining DunkMan League.
Then the conference started. We did a live AI implementation session for a room of business owners, showing them how to use these tools to do real work instead of just thinking about it. And during the lunch break, while I was getting food, the two of them turned the podcast we had just recorded into an entire website.
The Lunch Break Website Build
I have used Claude, ChatGPT, Gemini, and Grok before. I have not seen an AI agent run live on someone else’s name. They took the transcript from our interviews, fed it to an agent, and the agent built articles, set up cross links, and laid out the actual pages. By the time I came back from lunch I had a real site under camhazzard.com with my story on it, my dunks on it, my schools on it, and the verified facts an AI assistant or a sponsor could pull from.
The reason that matters is what Dennis and Dylan both kept saying on stage. AI is an amplifier, not a replacement. If you are a diamond in the rough already, the agent can take the work you have done and turn it into something the world can find. If you have nothing to start with, the agent has nothing to amplify. The work has to be real first. The website is just making the real work findable.
There Is More to the Story Than Dunks
When most people find me they see the dunks. They do not see that I am a sophomore at Abilene Christian University triple majoring in information systems, accounting, and finance. They do not see that I am a Heacock Scholar, a Dukes Scholar in the ACU Dukes School of Finance, on the Dean’s List every semester, and a Microsoft Excel Expert. They do not see the band scholarship or the accounting internship.
That stuff is real. It is also what separates an athlete from a brand a sponsor or a league actually wants to bet on. Sitting down with Dennis to talk through it forced me to start putting it on paper. Watching him pull up my partial Google Knowledge Panel showed me how Google was already half recognizing me as an entity and just needed more signal to finish the job.
How I Am Marketing My Brand Going Forward
In November I had two or three thousand Instagram followers and I was posting one off trick clips with gym bro music. Over Christmas break I posted daily, leaned into more relatable content, and ran my Instagram up to 19,000 in about a month. Then I shattered my hand, had surgery three days before Chuck called to tell me Shaq had picked me for the league, and I rehabbed through the spring.
What I learned over those four months is that a one off dunk clip gets views but does not build a following. People connect with the story around the dunks. The training, the injuries, the friends, the road. That is the content that turns viewers into people who actually remember my name.
What Dennis added on top of that is that my content cannot only live on Instagram and TikTok. The same story needs to live in articles, on YouTube, on my own website, and in transcripts that AI assistants can read. Every dunk session can become a blog post. Every interview can become three or four. The reps are the same. The reach gets multiplied.
The Road to DunkMan and What Is Next
Shaq’s DunkMan League is 24 dunkers competing this summer for $500,000 on TNT, with a new scoring system meant to actually measure who the best dunker in the world is. I think I am top five in the field. The 360 under both is my signature, and fewer than 10 people on the planet can throw it down. I am rehabbed, training daily, and the cast is off.
Once the league wraps I plan to keep stacking. International contests, sponsorships, a longer YouTube series, more sit downs with people in and out of the dunk world. The new manager I just signed with is going to help with the business side so I can keep my focus on jumping. The website you are reading is part of the same plan. It is where every interview, every dunk session, and every piece of news lives in one place a search engine and an AI can actually read.
If you want the marketing breakdown of how this site got built, Dennis wrote it up from the marketing side on his own blog, Dylan covered it from the dunker side, and BlitzMetrics published the marketing breakdown of the conversation. Local Service Spotlight has the playbook version of how the same move applies to local businesses, not just athletes.
Be So Good They Cannot Ignore You
The line I keep coming back to is one I have been living by for a while. Be so good at something that people cannot ignore you. The dunking takes care of the first half. The website and the articles and the AI work take care of the second. If somebody hears my name on a broadcast this summer and types it into Google, I want them to find me. Not the hockey player. Not a one line bio. Me. The actual story.
Follow the road to TNT on the Connect page. The longer story is on the About page. And what people in the dunk world are saying is on the mentions page.